Lyft is revolutionizing the way people travel, but it all started with two kids thinking about cars, roads, and... Betty White.

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    Lyft “Origin Story” by Buck

    Teaming with the fine folks at Lyft and the VO stylings of David Koechner, we helped bring their origin story to life through the magic of animation. So go grab your finest pink mustache and enjoy! Design and animation by yours truly.

    Directed by: Buck
    Executive Creative Director: Ryan Honey
    Executive Producer: Maurie Enochson
    Creative Director: Joe Mullen
    Producers: Nick Carmen, Billy Mack
    Production Coordinators: Solana Braun, Kaitlyn Mahoney
    Art Director: Kendra Ryan
    Animation Director: Kendra Ryan
    Lead Designers: Vincent Tsui, Xoana Herrera
    Storyboards: Kendra Ryan, Vincent Tsui, Lucas Durkheim, Junyi Xiao
    Design: Vincent Tsui, Audrey Lee, Xoana Herrera, Debora Cruchon, Amelia Giller, Ken Gun Lee, Jigyu Yoon, Kendra Ryan, Junyi Xiao, Yuki Yamada
    Cel Animation: Nicole Stafford, Song Kim, Kendra Ryan, Abby Magno, Vincent Tsui, Debora Cruchon, Amelia Giller, Jigyu Yoon, Aemilia Widodo
    AE Animation: Evan Viera, Daniel Coutinho, Kendra Ryan

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