Logorama

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An animated short that re-imagines Los Angeles as a city made up of nothing but corporate branding

Release Date:Genre:Rating:Directed by:, , , Technique:Publisher:Awards:

Logorama is a 16-minute French animated film written and directed by H5/François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit. The film depicts events in a stylized Los Angeles, and is told entirely through the use of more than 2,500 contemporary and historical logos and mascots. The film won the Prix Kodak at the 2009 Cannes Film Festival and the Academy Award for Best Animated Short Film at the 82nd Academy Awards.

Brand Images

The entirety of Logorama is made up of brand images and logos, with these brand images and logos used to represent characters, props, locations, vehicles, and other content. Notable uses within the film include the McDonald’s mascot Ronald McDonald used to depict the villain, and two Michelin Men used to depict the protagonist cops. Some of the logos are derived from fictional works, however, including that of Slurm from Futurama as well as the Ghostbusters logo.

Themes

Logorama explores the extent to which logos are embedded in our daily existence. H5 members said, “Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (including an earthquake and a tidal wave of oil). Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph.”

Awards

Logorama has received the following nominations and awards:

  • Kodak Discovery Award for Best Short Film (the Kodak Prix)- Critics’ Week, Cannes Film Festival 2009 – Won
  • Audience Award – Festival International de Curtas Metragans 2009
  • Audience Award – Lille International Short Film Festival 2009
  • Jury’s Special Prize, Audience Prize, Fuji Prize for Best Directors – Cinanima International Animated Film Festival 2009
  • Best Short Film – Stockholm International Film Festival 2009
  • Best Direction, Audience Award – Vendôme Film Festival 2009
  • Gold Medal for Animation – Zinebi, Bilbao International Film Festival 2009
  • Oscar for Best Animated Short – 82nd Academy Awards 2010 – Won
  • Best Short Film – Césars 2011
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