Method Design was tapped by production company RSA to concept and create this year’s AICP sponsor reel.

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    AICP – 2016 Reel – Dir Cut. by Method Design

    The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Theur aim was to showcase the AICP sponsors as various dancing avatars which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.

    Credit:
    Concept, Design & Direction: Method Design
    Production: Method Studios NY
    Client: RSA/AICP

    design.methodstudios.com

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