AICP – 2016 Reel – Dir Cut. by Method Design

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Method Design was tapped by production company RSA to concept and create this year’s AICP sponsor reel.

Release Date:Genre:Rating:Directed by:Technique:Publisher:

The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Theur aim was to showcase the AICP sponsors as various dancing avatars which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.

Credit:
Concept, Design & Direction: Method Design
Production: Method Studios NY
Client: RSA/AICP

design.methodstudios.com

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